Apple Retail Stores are key to Apple success. Apple fans have come to see the outlets as a sign of Apple’s own product loyalty and their value placed on customer service. Apple seems to be having a bit trouble though when it comes to keeping the corporate execs they hire to run them.
Ron Johnson, the man who can be said to be a mastermind behind the Apple Stores, left in the summer of 2011 and took the position of CEO, at JC Penny. John Browett came in as his replacement. Apple’s latest VP of Retail, who recently replaced Browett, was Jerry McDougal – who has now resigned.
McDougal’s resignation was elaborated on by ifoapplestore, an Apple centric blog:
“His departure was explained as not work-related, but rather so he could spend more time with his family. Apple notoriously requires an enormous commitment of time from its employees, especially at the headquarters level. That commitment increased even more for retail executives after last year’s departure of Ron Johnson, Sr. VP Retail.”
Though many people experience personal problems that cause them to have to attend to family issues, leaving a job as a top notch Apple exec usually seems to mean that there are probably some other issues going on that are also contributing to the departure.
One can only speculate, but perhaps stress was also an issue. Around the first of the year, “Armed Robbers Invade Paris Store, Employee Injured” (JANUARY 1, 2013). Just a few days ago a “Car Crashes Through Chicago Storefront, Driver Injured” (JANUARY 13, 2013). When things such as these two major issues occur, they virtually fall on the Senior VP of Retail who is said to be responsible for “retail marketing, product merchandising, store operations, loss prevention and customer loyalty programs”, (that according to ZDnet on the position). With just those two issues as examples, and occurring at such frequent intervals, we can suppose the position over the Apple Stores has its share of downs.
None the less, an Apple spokesperson confirmed that Apple’s Retail division is still stable at the moment:“Retail has an incredibly strong network of leaders at the store and regional level, and they will continue the excellent work they’ve done over the past decade to revolutionize retailing with unique, innovative services and a focus on the customer that is second to none. Jim Bean is moving to Retail to help support our store teams. Jim has been at Apple for 15 years and is a great leader who understands our culture and focus on customer service.“