Facebook currently has more than 822 million unique visitors per month, Google+ now has more than 105 million unique users visitors month. What can Google+ really attribute the increase in unique visitors to though?
Google+ is one of those social networking sites that has always been on the outskirts of mainstream social media. One look at Google+ and it’s clearly evident that it’s not your typical Facebook user that frequents the site. Unlike the generic “mom and pop” pages you’ll find in Facebook with grandma holding little Johnny in her arms exclaiming, “My grandbaby!”, you won’t find much of that on Google+. You will find witty remarks by users usually between their teens and mid 50′s. Often times engaging in discussions that are usually just above the average social media users head. In a nutshell, when it comes to traffic and mass use, Facebook is truly the social network site for the masses, and the numbers show it.
According to comScore (a web research and analytics firm) Facebook currently has more than 822 million unique visitors per month, up a bit more than 4% from last year. Things have really picked up for Google+ as well. This time last year, Google+ had a bit more than 65 million unique visitors per month, but Google+ now has more than 105 million unique users visitors month.
What can Google really attribute the increase in unique visitors to though? Has Google+ really caught on, or is there something else at work?
By taking that comScore data and combining it with findings from recent Business Insider report, we can draw a conclusion that leads to a much less organically grown user base for Google+. The BI report claims that, “Google is increasingly requiring users to sign up for Google+, its social network competitor to Facebook, in order to access Google’s other free services”, and that is also according to the Wall St Journal.
Essentially, Google has been driving users to Google+, but not necessarily because that was where the user was trying to go.
According to BI, one analyst believe that “Amazon Is The Real Reason Google Is Forcing Everyone To Join Google+” , but whether or not that be the reason Google is shepherding users to register with the service, one thing is certain, users are bound to try the service at least once and such a flock of users is sure to drive up numbers in unrealistic numbers.