GNIP brings SMM to the future with Historical PowerTrack for Twitter. An API with design, Historical PowerTrack will allow enterprises, proprietaries and social-networking participants to retrieve archival social-media messaging from Twitter.
Social media firms and professionals use GNIP to divine how socially driven information is accessed through social networking and social-networking channels. By utilizing GNIP data, companies can observe comprehensive analytics from monitoring their social network and social-media convergences. The convergences may include any blend of social-media marketing strategies, whether the content provision is achieved through content creation, online interaction, RSS feeds, social commenting, social-network interaction, or other SMM-related discourse. GNIP queues an impressive record of more than 3 billion socially driven “activities a day.”
Historical Power Track for Twitter will share critical information about how social interaction develops across extended social networks, stated GNIP Inc. Through observing trends and media interactions from history, GNIP Inc. has perceived that “vast quantities of historical data” can be researched to cull “predictions about the future,” GNIP Inc. announced September 19, 2012.
“We are proud to announce that, for the first time, access to the entire historical archive of public Tweets, dating back to Jack [Dorsey’s] very first Tweet more than six years ago, is now available via our new product, Historical PowerTrack for Twitter.
Lauding Twitter founder Jack Dorsey (@Jack) and the original emergence of a “tweet,” GNIP Inc. added it has opened up greater resources for individuals and companies who have an interest in looking to the past to learn about the possibilities with their future social media and SMM communication.
GNIP Inc. believes that accessing social-media data from a historical context can help further to determine “real-time” effectiveness of present-day tweets in social-media conversation. “For example, if an auto manufacturer launches a new model, and 25% of the social conversation is determined to be negative, is that healthy? Knowing that the last model launched to record sales & had 40% negativity helps put the new real-time data into context,” GNIP Inc. expressed on its blog.
GNIP Inc. shares interests with professionals and social-media participants how SMM and social-networking histories can “accelerate” innovation. GNIP stated its mission includes providing historical data from online social interactions as a “social layer” for persons and businesses ready to accentuate their social-media-strategy models.
“We frequently ask ourselves, ‘If you could know what the world was saying at any moment in time about any topic, what could you build?’ GNIP noted.
On June 8, 2012, GNIP announced a public social-media donation to connect the Library of Congress with Twitter and its API service for Twitter archival searches; on June 6, multiple connections were opened to include cross-posting, allowing delivery of a single tweet through social networks. Similar monetization updates have been created by companies offering API directed social-media content, such as HootSuite.
Chief Operating Officer and GNIP Inc. prexy Chris Moody remarked that “historical data” remained a large request from GNIP’s clientele.
GNIP Inc. and its philosophy detailing retrieval of social media communication may extend social marketing into practical monetization for businesses. “After all, it’s nice to track the social impact of a given social campaign or a real-world event, but it would be even better if you could compare that data to a competitor’s campaign a few months ago, or the same event last year,” Moody stated.
“Being able to go back in time like that hasn’t been possible until now.”