It’s clear that Facebook has used the Edgerank system to limit Post views in order to build a consumer market of their own built on users and businesses alike.
Once upon a time, in Facebook, if you created a Post on your page, all of your Friends saw it. Then one day, not too long ago, Facebook came up with a new system Post distribution system called Edgerank that uses an algorithm to selectively pick only certain posts that are broadcasts to your Friends (or certain groups thereof). That’s fair enough we supposed. We don’t own the Facebook network and they’re free to choose how Posts are broadcast. If someone is really interested in seeing what’s on a persons page, we suppose you can just click over that direction and find out. That didn’t sit well with some companies though, and for a good reason.
In December of 2012, a U.K. company called Charity Engine (that gives a part of its earnings to non-profit causes), accused Facebook of click-fraud on an enormous scale as Facebook’s Edgerank system became their foe.
Edgerank was basically limiting the outreach ability of Charity Engine’s marketing campaigns to their followers. Charity Engine had a prized valued at $20,000 that they were giving away, but they contested that the Edgerank system was making it impossible for them to make the offer known to their Page followers. Edgerank only allowed about 15% of the Charity Engine’s fans to actually see their Page updates in the News Feed. To add insult to injury, Facebook then wanted Charity Engine to pay $4,500 to promote their giveaway. Mark’s protest was that Facebook went all out in getting companies to build a following, and then changed the way in which Facebook works by using Edgerank to now require people to pay in order to reach that following they’ve now built.
A financial news report now says that Facebook is now encouraging the general user community to buy into small scale paid advertisements to gain higher visibility in their Edgerank system, as well.
You have a Friend that has a son and he’s very sick. You want to reach out to your Facebook Friends to try and assist them meet their doctor’s cost which you’re unable to afford. If you Share the father’s Post, Edgerank is going to cut the visibilty of the Share in your Friends News Feed. Perhaps though you’d like anyone one of your Friends that possibly can possibly contribute, to do so again, only about 15% of your Friends will see the Share in their News Feed. According to a Bloomberg report, you can now pay Facebook a fee to even promote your Friends post and it will be ensured to show up in all their Friend’s News Feeds.
Tags: Facebook Edgerank