Rooting, Jailbreaking and Cheerios?
Popular Youtuber, Marques Brownlee, is a bright guy – there’s no doubting that. Just watch any of his currently 513 videos or so, and you’ll quickly see that his analysis on hi-tech products is accurate and thought provoking, but does he really love Cheerios that much?
Take a look at his background:
I haven’t asked Marques just why he has enough Cheerios in the background to feed a small army, but I’m more than willing to step out on a limb, Cheerios may have had a hand in it.
Just last month, California voters surprisingly rejected Proposition 37. The proposition required manufacturers that used food produced with GMO (genetically modified organisms), to reveal their use of such to consumers. Well, of course that didn’t sit well with companies that use the GMO’s. Companies such as Monsanto, PepsiCo and General Mills, the maker of, Cheerios.
It’s been reported that General Mills contributed more than 1 million dollars to fight Proposition 37, along side the other big names previously mentioned. Well, their contribution paid off and earned them the right to remain secretive by leaving their GMO use undisclosed to the public.
Since the defeat of Prop 37, some opposed to the defeat (and undisclosed use of GMO’s) have taken major issue with the matter. So much so that Cheerios’ Facebook page was actually hijacked by Anti-GMO protesters. Commenters used a Facebook app to broadcast their negative comments remarks on Cheerios Facebook page. The app was originally to be used by Cheerios to allow fans to share positive comments on the product, but it quickly turned on General Mills and became a board for anti-GMO protesters.
Although General Mills has since removed the app, obviously, Cheerios isn’t our of the dark and gloomy GMO dungeon yet. Just take a look at their Facebook comments:
It looks like Cheerios is going to have a do a bit more than just a little PR. Perhaps a real change is needed in the making of their products.